Today's university students own consumer is no longer passive consumers and became more likely to become active consumers who influences as cosmetics market, Events and pursuing their own unique personality created new consumer culture without them. Feeling to look for information to the core of the consumer market of the core of future openness, active and free expression and distinctly desperate to innovate with interest Experts and consumer was now belongs to them. Integrated prosumer Accordingly, when viewed in terms of self-expression, interpersonal in the use of cosmetics to make his own image, influence on how to get it out as well as raising There is. Likewise, growing by leaps and Beauty cosmetics industry to determine the needs of consumers and also with industry, especially cosmetics used for the development of products they want Group what became clear analysis and research needs. In future make-up preparations are to analyze the nature of this study is college student base can been the biggest product development and marketing in the domestic cosmetics market data This research was conducted to provide.
목차
Abstract Ⅰ. 서론 Ⅱ. 이론적 배경 1. 화장품의 정의 2. 메이크업의 정의 3. 여대생들의 특성 Ⅲ. 내용 및 방법 1. 연구대상 및 방법 Ⅳ. 결과 및 고찰 1. 연구대상 2. The purpose of makeup 3. Portion to care about makeup 4. Monthly average purchase cost cosmetics costs 5. Information on the make-up techniques course 6. Make up the product Purchase Way 7. The most important part of her makeup 8. Perfect for makeup Important basic steps Ⅳ. 결론 참고문헌
키워드
The purpose of makeupPortion to care about makeupMonthly averagePurchase WayPerfect for makeup
본 학회는 뷰티산업의 이론, 정책, 현황 등에 관한 학문연구와 보급 및 산업계를 연계시켜 기술발전과 마케팅 및 경영전반에 대한 지원활동을 통해 한국 뷰티학계 및 산업계의 발전과 글로벌화에 기여함을 목적으로 한다.
1. 학술연구발표 및 활동
2. 학술지 및 연구 자료의 출판, 학술세미나 개최
3. 정부 및 기타 공공기관의 학술교육 수탁사업 추진
4. 뷰티산업의 발전을 위한 산학연 국내 외 공동학술 활동
5. 뷰티산업 종사자를 위한 전문 인력양성, 재교육 및 해외진출사업 지원
6. 뷰티산업의 제조 및 서비스 사업의 활성화 지원
7. 뷰티산업의 글로벌화를 위한 마케팅 전략 수립 지원
8. 뷰티산업계의 사회적 기업 양성지원