Earticle

초록

영어

This study is empirically intended to look into the effects of wedding planners' wedding service commodities on consumers' commodity information satisfaction and recommendation intention. The results of empirical survey were as follows. Wedding planners' wedding photo, wedding dress, wedding makeup and wedding hair had a positive effect on consumers' commodity information satisfaction and recommendation intention. Especially, commodity information satisfaction had a close relationship between wedding photo, wedding dress, wedding hair and recommendation intention, which it was positively mediated in the relationship between wedding photo, wedding dress, wedding hair and recommendation intention.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 웨딩서비스 상품
2. 웨딩플래너
3. 정보만족
4. 추천의도
5. 선행연구 고찰
Ⅲ. 연구방법
1. 연구 설계
2. 연구대상
3. 조사도구 및 분석 방법
Ⅳ. 연구결과
1. 조사대상자의 일반적 특성
2. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 이진호 [ Jin Ho Lee | 가천대학교 경영대학원 뷰티예술경영 ]
• 최영희 [ Yeong Hee Choi | 가천대학교 경영대학원 뷰티예술경영 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646