Earticle

초록

영어

This paper is a study on the franchise system of beauty service industry becoming mega size by technology, environment and consumption pattern. The basic research on the beauty service industry and franchise system is completed and a case of Leekaja Hair Service is analyzed who has made success in franchise of beauty service industry. The importance of brand image is found by analyzing Leekaja Hair Service. The franchise system optimize the business area with standardized management way within the short terms where as there is also the negative side caused by following the standardized sales and management process of headquarters and interest relation on contract & management process. So, by systematic studies on the corporation of beauty service industry and franchise system we have to continue minimizing the negative effect, improving awareness of franchise system and increasing the social economical efficacy for the success of franchise industry.

목차

Abstract
Ⅰ. 서론
1. 연구의 목적 및 필요성
2. 연구 문제
Ⅱ. 이론적 배경
1. 뷰티서비스산업의 개념
2. 프랜차이즈의 개념
Ⅲ. 연구 방법
1. 연구대상
2. 측정 도구 및 절차
3. 자료 분석
Ⅳ. 연구 결과 및 해석
1. 뷰티서비스산업 현황
2. 뷰티서비스 산업의 SWOT 분석
3. 뷰티서비스산업 프랜차이즈 현황
4. 뷰티서비스산업 프랜차이즈 성공사례
V. 결론
참고문헌

키워드

저자

• 안성남 [ Sung-Nam An | 호서대학교 문화복지상담대학원 뷰티디자인학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국뷰티경영학회지 [The Korean Beauty Management Journal]

• 간기

  반년간

• pISSN

  2287-9056

• 수록기간

  2013~2023

• 십진분류

  KDC 593 DDC 646