Earticle

초록

영어

Robust manufacturing industry is an important foundation of the national economy. In this study, we examined servitization strategy, which is one of the strategies that the manufacturing companies can take to discover new growth engines and enhance their competitiveness in the market. We recognized the strategic alliance between the manufacturing companies and the service companies as a servitization implementation, in order to observe the short-term financial performance by using an event study methodology. A total of 572 strategic alliance announcements were collected through news articles on the portal sites, News Wire, and DART for KOSPI listed companies and 491 of them were used for statistical analysis. As a result, strategic alliances among the same industry showed statistical significance in the short-term financial performance, however the strategic alliance announcement of the manufacturing company and service company showed statistically insignificant results. This results in a need to discuss the service paradox. An increase in the service revenue of a company may not achieve its intended goal. Even though the costs were increased due to an extension of the service business, the lack of corresponding returns may lead to a service paradox. In this study, the basic market model was used. The event study methodology can also be applied to various models such as the BHARs (Buy-and-Hold Abnormal Returns) approach and the Fama-French three-factor model, both which can be used in future researches. As technology evolves, the servitization strategy will be influenced by next-generation technologies such as the internet of things (IoT), artificial intelligence (AI), among others. They will provide new service growth opportunities and drive innovation in the future.

목차

Ⅰ. 서론
Ⅱ. 문헌연구
Ⅲ. 연구방법
Ⅳ. 분석 결과
Ⅴ. 토의 및 시사점
참고문헌
Abstract

키워드

저자

• 박정우 [ Jeongwoo Park | 고려대학교 일반대학원 경영학과 석사과정 ] 주저자
• 안철옥 [ Chulok Ahn | 고려대학교 일반대학원 경영학과 박사 ] 교신저자
• 임호순 [ Hosun Rhim | 고려대학교 경영학과 경영학부 교수 ] 공동저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330