Earticle

초록

영어

The purpose of this study is to investigate Nest Labs (Nest)’s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest’s capacity and functionality is to offer a seamless integration of devices, platforms, and services and the “Works with Nest” offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to “If This, Then That.” The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, ‘AirBnB’ to help consumers become more energy-efficient at home.

목차

Abstract
1. Introduction
2. Theoretical Background
2.1 Review of Previous Studies
2.2 Theory on Strategic Choices for Connected Product
3. Research Design
3.1 Research Question
3.2 Methodology
4. Results and Discussion
4.1 Value proposition: Product Capabilities and Functionality
4.2 Processes: Ecosystem planning and development
4.3 Resources: Data creation and management
4.4 Profit formula: Distribution and monetization
5. Conclusion
References

키워드

저자

• Minzheong Song [ Department of Media and Communication Arts, Hansei University, Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380