Earticle

초록

영어

Although former scholarly studies mostly focus on exploring leadership effectiveness under the traditional hierarchical leader-subordinate relationship, the research of leadership performance for non-hierarchical organizational structures, particularly the mediating factors of higher-order goals, trust-in-leader, and self-efficacy have been ignored. This study, therefore, makes an attempt to ascertain the impacts of transformational leadership on the performance of subordinates through the mediating effects of higher-order goals, trust-in-leader, and self-efficacy and the differences of these effects in the context of multi-level marketing (MLM). Like the small-sample studies adopted by Barling, Weber, and Kelloway [1996], Barling, Slater, and Kelloway [2000] and Bass, Avolio, Jung, and Berson [2003], this study adopts a sample of 123 MLM distributors of an MLM company in Hong Kong, with a high response rate of 80.4%. The results indicate that the mediating effect of self-efficacy between transformational leadership and performance is significant under non-hierarchical organizational structures such as MLM in China.

목차

Abstract
1. Introduction
2. MLM Operations
3. Literature Review on Transformational Leadership
3.1 Transformational Leadership Behaviors
3.2 Effects of Transformational Leadership
3.4 Model and Hypotheses
3.5 Self-Efficacy
4. Research Methodology
4.1 Data Collection
4.2 Questionnaire Design
4.3 Data Analysis
4.4 Scales Reliability and Validity
5. Measures
5.1 Performance of Distributors
5.2 Transformational Leadership
5.3 Higher-Order Goals Effect
6. Testing Hypothesis
6.1 Summary and Conclusions
6.2 Theoretical Contributions
6.3 Management and Marketing Implications
7. Limitations
7.1 Directions for Future Research
References

키워드

저자

• Anthony Tsui Shu-Chuen [ Academy of Continuing Education at United International College ]
• Bernard Lee [ Department of Business Administration, Hong Kong Shue Yan University, Hong Kong North Point ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005