Earticle

초록

영어

Volunteering has important insight for tourism, especially in the context of special events and festivals. In particular, local festival relies heavily upon volunteers because a large number of individuals are often necessary for creating and delivering various services. Therefore, understand the link between motivation and satisfaction will help festival managers to make appropriate decision in the selection and recruitment of volunteers. The purpose of this study is to examine the impact of motivations on individual’s volunteer satisfaction. Data were gathered from 183 individuals that volunteered for the 2018 Gokseong Festival and finally 154 samples were used for the empirical analysis. According to the results, motivation factor analysis showed that intrinsic motivation is a main volunteer motivation to participate in the festival. This research concludes with the proposed conceptual framework that discusses the categories of motivational factors and also volunteers’ satisfaction. The theoretical and practical implications of these findings are discussed in more detail.

목차

Abstract
1. INTRODUCTION
2. LITERATURE REVEW
2.1 Motivation to Volunteer
2.2 Volunteer Satisfaction
3. RESEARCH METHOD
3.1 Data Collection
3.2 Measures
3.3 Data Analysis
4. RESULTS AND DISCUSSION
4.1 General Characteristics
4.2 Confirmatory Factor Analysis
5. DISCUSSION AND CONCLUSION
ACKNOWLEDGEMENT
REFERENCES

키워드

저자

• Seong Soon Cho [ Department of Korean Food & Culinary Arts, Youngsan University, Busan city, South Korea ]
• Young-suk Yeo [ Department of Tourism Management, Honam Univercity, Gwang-ju city, South Korea ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Advanced Culture Technology(IJACT)

• 간기

  계간

• pISSN

  2288-7202

• eISSN

  2288-7318

• 수록기간

  2013~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 600 DDC 700