Earticle

초록

영어

The Internet has motivated firms to participate in electronic commerce. With the development of electronic commerce, SMEs (small- and medium-sized enterprises) may be forced to use e-intermediaries in export marketing. This study aims at assessing e-intermediaries in various aspects. Empirical and theoretical studies are conducted to investigate determinants and effects of eintermediary use in export marketing. Based on resource-based view (RBV), the study develops a conceptual model that can address the question of which international competence and export performance are closely related to e-intermediary use by SMEs. Based on literature review and theoretical foundations, this study made four hypotheses. With AMOS, structural equation modeling (SEM) was used for testing four hypotheses. The empirical findings support all hypotheses. Last, this study suggests examining comprehensive internal and external factors in terms of e-intermediary use as an interesting topic for future research.

목차

Abstract
1. Introduction
2. Electronic Intermediaries in Export Marketing
2.1 The Concept of Electronic Intermediaries
2.2 Determinants of E-intermediary Use
3. Electronic Intermediary Use and Export Performance
3.1 E-Intermediary Use and International Competence
3.2 International Competence and Export Performance
4. Research Methodology
4.1 Data Collection
4.2 Results and Discussion
5. Contribution and Conclusion
References

키워드

저자

• Hyuk-Soo Cho [ Dept. of International Commerce, Keimyung University, Daegu, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  정보화연구 [정보화연구(구 정보기술아키텍처연구)]

• 간기

  계간

• pISSN

  1738-382X

• 수록기간

  2004~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658