Earticle

초록

영어

Analyzing and defining specific business process in applications such as CRM is complicated and changeable on demand as it has to support the enterprises to meet the business goals and requirements. Also, business process needs to be flexible enough to adapt the dynamic business strategies. MDA provides a standard way of defining business process meta-modeling and unifies the diverse business process containing well defined business rules. In this paper, we have designed the business process meta-model, which focuses on sales, marketing and service areas. The cross-functional relationship between the components within and across the CRM system shows the integrated business process. Thus, this paper provides a meta-modeling paradigm of business processes of the CRM system, and it is able to apply business rules of the domain to have more flexibility of the functional components and increase the system as well as the business value.

목차

Abstract
1. Introduction
2. Related Work
3. Business Process Modeling
4. Modeling Composition
5. Meta-Modeling of CRM Business Process
5.1. Co-ordinated Business Process
6. Modeling Paradigm of CRM Applicationin GME
6.1. Campaign Management
6.2. Lead Management Meta-Model
6.3. Case Management
6.4. Business Rules Applied in CRM System Design
7. Conclusion
References

키워드

저자

• Subaji Mohan [ School of Computing Sciences, VIT University, Vellore - 632014, Tamil Nadu, India ]
• Eunmi Choi [ School of Business IT, Kookmin University, Jeongneung-Dong, Seongbuk-Gu, Seoul 136-702, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  정보화연구 [정보화연구(구 정보기술아키텍처연구)]

• 간기

  계간

• pISSN

  1738-382X

• 수록기간

  2004~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658