Earticle

초록

영어

One possible way to understand the situation of GM Korea's which received ₩810 billion from the Korean government in 2018, is to know how GM has managed its global strategy and to evaluate whether the strategy has produced good results. We looked at the failure of ‘World Car’ strategy, M&A strategy and the failure of it, and the rise of Korea GM. We saw that GM’s trial of selling Opel after GM’s bankruptcy and the strategic reduction of GM Korea’s production ability as a result of the reversal of the decision. As a result of such failures, GM had to sell Europe GM and had come to close the Gunsan factory in Korea. We can summarize the GM’s new strategy as follows. In the North American market, low oil prices and high tariffs are favorable for light commercial vehicles. The second strategy is to raise relatively high profits through cheap cars in the Chinese market. All other markets are virtually withdrawn or passive. From this point of view, GM Korea’s production capacity is not important, and the 2018 ROK-US FTA renegotiation has also contributed to this strategic goal. As a result of the renegotiation, first, GM defended the US market from Korean auto-makers, because Korean automobile companies that have developed pickup trucks for the US market will not be able to sell them to the US market till 2040. The second is that the US auto-makers can export to Korea 50,000 units per brand per year without being regulated by Korea, so GM can sell cars as much as that of have been sold in Korea. According to the contract which was agreed between GM and Peugeot, GM will be able to enter the European market again from the beginning of August 2020. Looking at the above, the goal of GM want to get through GM Korea is expected as follows. First, improve cash flow by securing subsidies from Korean government. Second, they will close one or more factories including Gunsan factory. Third, GM Korea will lower its cost structure through labor negotiations. Fourth, maintain the research manpower until 2020 and carry out model changes to be put into European market after summer 2020. Finally, by 2020, it will hire a new worker at the time of entry into production and will try to re-enter the European market with significantly lowered labor cost. In other words, at least until 2020, it is expected that GM Korea will reorganize its company as a research-centered organization and maintain its production capacity minimum. So, it is necessary to impose certain legal obligations on the management of multinational corporations in Korea. In other words, it is necessary to make a law to force the intellectual property right made by the investment of a corporation in Korea to belong to a Korean subsidiary.

목차

Ⅰ. 서론
Ⅱ. 4.26합의안 및 5.10지원협약의 내용과 평가
Ⅲ. 지엠의 글로벌전략 분석
Ⅳ. 결론: 지엠의 미래 전망
참고문헌
Abstract

키워드

저자

• 김현철 [ Hyun-Chul Kim | 군산대학교 융합기술창업학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330