Earticle

초록

영어

In order to reduce the spread of illegal digital contents, many studies have been focusing on how to stop it through laws and regulations. Only few of the studies tried to explain the illegal behaviors from individual‘s viewpoints. This paper aims to examine the intention of sharing illegal digital contents over the Internet and proposes a theoretical model based on the Theory of Planned Behavior (TPB) along with the introduction of two outcome expectations. We also argue that the individuals’ cognition of online copyright will influence individuals’ illegal contents sharing on the Internet. We have collected data from online survey and offline interview. By empirical study, the results support the theoretical model except the subjective norm which has no effect on individuals’ behavior. This is a different finding from the previous researches revealing that the subjective norm has no effect on individuals’ unethical actions. Overall, the findings provide strong confirmation that attitude, self-efficacy and outcome expectations impact on individual’s intention of sharing illegal contents. In addition, this study proposed an improved cognition of online copyright through education and standard of new media management will reduce illegal contents sharing on Internet.

목차

Abstract
1. 서론
2. 이론적 배경
2.1 온라인 디지털콘텐츠 침해
2.2 계획된 행동이론(Theory of Planning Behavior)
2.3 성과기대(Outcome Expectation)
3. 연구모형 및 연구방법
3.1 연구모형의 설계
3.2 연구 변수의 조작적 정의
3.3 조사대상자의 선정
3.4 측정도구의 신뢰도 및 타당도 검증
4. 연구모형의 검증
4.1 기준 연구모형의 가설 검증
4.2 온라인 콘텐츠에 대한 저작권인식의 조절효과 분석결과
5. 결론
References

키워드

저자

• 심홍연 [ Hong Yan Shen | Business School, Hanyang University ]
• 임규건 [ Gyoo Gun Lim | Professor, Business School, Hanyang University, Business School, Hanyang University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005