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A Study on the Export Priority Indicators of Rice Processed Food for Export Business

첫 페이지 보기
  • 발행기관
    국제문화기술진흥원 바로가기
  • 간행물
    International Journal of Advanced Culture Technology(IJACT) KCI 등재후보 KCI 등재 바로가기
  • 통권
    Volume 6 Number 3 (2018.09)바로가기
  • 페이지
    pp.88-97
  • 저자
    Kyung soo Kang, Chan soo Son, Jong min Jung, Sang youn Park, Hyo Eun Kim
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A339188

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원문정보

초록

영어
As the trade among the countries increases, domestic agriculture is facing a crisis. Especially domestic rice industry is suffering from the rice market opening problem and the domestic rice industry itself. As a counter measure against this, despite the promotion of the rice processing food industry, the export of rice processed food has decreased by an average annual rate of 12.3% since 2011 due to the lack of customized export strategy, such as low price competitiveness, insufficient quality and brand management. As a measure, we selected indicators to prioritize establishment of export strategy of rice processed food business and used AHP methodology to draw the weight for each indicators. The selection of export strategy prioritization indicator was based on the marketing mix theory, various previous research reviews and expert consulting. Five higher level indicators and nineteen detailed indicators were derived, and a weighted value of them was analyzed using a professional package. As a result, the relative importance of higher level indicators was 45.5% for product differentiation, 18.4% for management competence, 13.0% for export infrastructure, 12.0% for product pricing, and 11.1% for product distribution. The relative importance of the lower level indicators was 17.3% for product safety, 15.3% for product quality, 9.1% for management expertise, and 7.0% for product brand. This result is expected to be used as export strategy indicators of rice processed food export business.

목차

Abstract
 1. Introduction
 2. Literature review
 3. Analysis model and data collection
  3.1 Rice processed food for export business strategy indicator
  3.2 Application of AHP Analysis Model
 4. Analysis results
  4.1 Relative weights among high level indicators
  4.2 Relative weights among detailed indicators
 5. Conclusion
 Acknowledgement
 References

키워드

flourishing industrialization food consumption processed foods

저자

  • Kyung soo Kang [ National Institute of Crop Science, RDA, Wanju-gun lseo-myeon hyeoksin-ro 181, Korea ]
  • Chan soo Son [ National Institute of Crop Science, RDA, Wanju-gun lseo-myeon hyeoksin-ro 181, Korea ]
  • Jong min Jung [ National Institute of Crop Science, RDA, Wanju-gun lseo-myeon hyeoksin-ro 181, Korea ]
  • Sang youn Park [ National Institute of Crop Science, RDA, Wanju-gun lseo-myeon hyeoksin-ro 181, Korea ] Corresponding author
  • Hyo Eun Kim [ National Institute of Crop Science, RDA, Wanju-gun lseo-myeon hyeoksin-ro 181, Korea ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제문화기술진흥원 [The International Promotion Agency of Culture Technology]
  • 설립연도
    2009
  • 분야
    공학>공학일반
  • 소개
    본 진흥원은 문화기술(Culture Technology) 관련 산·학·연·관으로 구성된 비영리 단체이다. 문화기술(CT)은 정보통신기술(ICT), 문화적 사고 기반의 예술, 인문학, 디자인, 사회과학기술이 접목된 신융합기술(New Convergence Technology, NCT)로 정의한다. 인간의 삶의 질을 향상시키고, 진보된 방향으로 변화시키고, 문화기술 관련 분야의 학술 및 기술의 발전과 진흥에 공헌하기 위하여, 제3조의 필요한 사업을 행함을 그 목적으로 한다.

간행물

  • 간행물명
    International Journal of Advanced Culture Technology(IJACT)
  • 간기
    계간
  • pISSN
    2288-7202
  • eISSN
    2288-7318
  • 수록기간
    2013~2025
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 600 DDC 700

이 권호 내 다른 논문 / International Journal of Advanced Culture Technology(IJACT) Volume 6 Number 3

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