Earticle

초록

영어

Korea is aging rapidly and unprecedentedly in the world, and the social burden is prospected to be increased rapidly. New business start-up in blue ocean area is boomed in Korea, because sedulousness of people and high household saving rate which are basis of the economic development are getting lower, and propensity of the consumption and debt in household are getting higher. This article is refers that what is success factors of new business start-up in blue ocean through investigating the theoretical concept and the success cases. As a result, the success factors of new business start-up are categorized as environmental factors, strategical factors, organizational factors, personal factors, and factors of growing-up stages. In order not only to identify the success factors, but also to avoid failure, it is important that the basic principle should be followed ; Specifying the objectives, Balancing the fund, Meeting good biz-partners, Analysis of the market and Advice of the experts.

목차

Abstract
 1. 서론
 2. 창업의 개념
  2.1. 창업의 정의
  2.2 창업의 핵심요소 및 유형
  2.3 창업의 환경변화와 활성화
 3. 성공한 창업기업의 사례연구
  3.1 창업의 성공요인
  3.2 창업의 성공사례
 4. 결론
 참고문헌

키워드

저자

• 조신나 [ Shin-Na Jo | 홍익대 스마트도시 과학경영대학원 도시환경 ]
• 한정희 [ Jung-hee Han | 홍익대 스마트도시 과학경영대학원 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  산업융합연구(구 대한산업경영학회지) [Journal of Industrial Convergence]

• 간기

  월간

• pISSN

  2635-8875

• 수록기간

  2003~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 323 DDC 338