Earticle

현재 위치 Home

A Study on Correlation among Viewers by Medium based on KBS PIE-TV Index

첫 페이지 보기
  • 발행기관
    국제인공지능학회(구 한국인터넷방송통신학회) 바로가기
  • 간행물
    The International Journal of Advanced Smart Convergence KCI 등재후보 바로가기
  • 통권
    Volume 6 Number 4 (2017.12)바로가기
  • 페이지
    pp.9-18
  • 저자
    Jong-Soo Lee, Alaric Hamacher, Soonchul Kwon, Seunghyun Lee
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A332235

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

원문정보

초록

영어
In order to respond to the ever-changing media environments in the era of smart and mobile technology, KBS has introduced and partially applied PIE-TV and PIE-nonTV modes that monitor the average number of viewers among the national population group by means of the sample household extraction method which is a traditional way of rating investigation. This study analyzes the correlation between the number of viewers of premiere, re-air broadcasting, and MPP channel programs and the number of OTT-based VOD viewers in reference to the data extracted from PIE-TV survey results. KBS conducted a survey for 3 months between June and August 2017 to measure the PIE-TV Index, based on which the above-mentioned correlation was analyzed with programs classified to entertainment, drama, and cultural programs. For data analysis, SPSS (Ver. 18.0 for Window, SPSS Inc, Chicago, IL, USA) was utilized. It was assumed that when p<0.05 in the confidence interval of 95%, statistically significance would be secured. Among the 30 subjects in the simple correlation analysis, the parameter was determined by the Person correlation coefficient and the non-parameter by the Spearman correlation coefficient. Analysis results are as below: ① As the number of viewers of premier entertainment, drama, and cultural programs was larger, the number of VOD viewers was larger accordingly. ② As for entertainment and drama programs, as the number of re-air broadcasting viewers was larger, the number of VOD viewers decreased accordingly. ② As for entertainment and drama programs, as the number of MPP viewers was larger, the number of VOD viewers decreased accordingly. It is expected that this statistical data can be utilized for strategic planning of MPP channel lineups including terrestrial TV broadcasting, cable TV, etc.

목차

Abstract
 1. Introduction
 2. Over-the-top Media Services
  2.1 Prospect of Media Consumption Environments
  2.2 Global OTT Environment Analysis
 3. Experiment research method
  3.1 Research Design
  3.2 Research Subject and Data Collection
  3.3 Research Data Analysis
  3.4 Results and Discussions
 4. Conclusion
 References

키워드

PIE-TV Index TV Ratings OTT VOD Media Trend

저자

  • Jong-Soo Lee [ Graduate School of Information and Contents, Kwangwoon University, Seoul, Korea ]
  • Alaric Hamacher [ Graduate School of Information and Contents, Kwangwoon University, Seoul, Korea ]
  • Soonchul Kwon [ Graduate School of Information and Contents, Kwangwoon University, Seoul, Korea ]
  • Seunghyun Lee [ Graduate School of Information and Contents, Kwangwoon University, Seoul, Korea ] Corresponding author

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    국제인공지능학회(구 한국인터넷방송통신학회) [The International Association for Artificial Intelligence]
  • 설립연도
    2000
  • 분야
    공학>전자/정보통신공학
  • 소개
    인터넷방송, 인터넷 TV , 방송 통신 네트워크 및 관련 분야에 대한 국내는 물론 국제적인 학술, 기술의 진흥발전에 공헌하고 지식 정보화 사회에 기여하고자 한다.

간행물

  • 간행물명
    The International Journal of Advanced Smart Convergence
  • 간기
    계간
  • pISSN
    2288-2847
  • eISSN
    2288-2855
  • 수록기간
    2012~2025
  • 십진분류
    KDC 326 DDC 380

이 권호 내 다른 논문 / The International Journal of Advanced Smart Convergence Volume 6 Number 4

    피인용수 : 0건 (자료제공 : 네이버학술정보)

    함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.

      출처 : 네이버학술정보

        0개의 논문이 장바구니에 담겼습니다.

        페이지 저장
        소속기관 조회
        이용자님의 소속기관(단체)이 서비스에 가입되어 있는지 확인해 보십시오.
        기관회원에 소속되어 있는 이용자는 원문을 무료로 이용할 수 있습니다.