Earticle

초록

영어

Building on extant literature in crisis communication and rhetorical strategies for persuasion, the current study examined the efficacy of a refutation appealing to rationality in mitigating the negative effects from an activist’s accusation of which validity can be contentious. In a posttest-only control group design, participants in either of two experimental conditions or a control condition evaluated a government’s refutation message appealing to either logos or pathos or a “no comment” response respectively and indicated their attitude, perceived credibility and trust toward the organization. Results indicate that a refutation appealing to logos generated more positive evaluations than a refutation showing indignation in the message evaluations of transparency and reliability. In addition, a refutation appealing to logos generated more positive attitude, greater perceived credibility and trust toward the organization than a refutation appealing to pathos and a “no comment” response.

목차

Abstract
 Refute with data or refute with indignation: Restoring the credibility of and trust in a government organization
 Evaluations of the Crisis Communication Statements: PART Metrics
 Impact on attitude, credibility and trust toward an organization
 Results
 Discussion
 Conclusions

키워드

저자

• 임준수 [ Syracuse University ] 발표
• 하진홍 [ 대구대 ] 토론

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국PR학회 학술대회

• 간기

  부정기

• 수록기간

  1999~2023

• 십진분류

  KDC 326 DDC 338