Earticle

초록

영어

In the domestic medical device market, global enterprises dominate strong capital, technology, and distribution channels. In various sales marketing policies, they lead the domestic market. With the first launch of molecular point of care diagnostics products in the domestic market, and in line with the growing global market of Point of Care Testing(POCT) products, it was wondered how these products were introduced in domestic medical institutions. Therefore, this study was conducted with the application of Unified Theory of Acceptance and Use of Technology(UTAUT) suitable for technology acceptance. Influenza products suitable most for the new trend of the domestic diagnostic medical device market were divided into 1)Rapid Diagnostics Test(RDT), 2)Reader+Device, and 3)Molecular Point-of-Care(POC) diagnostics product. As for the three types of influenza products being distributed in the domestic market, the influential relations between unified technology acceptance, acceptance intention, and behavioral intention were deeply analyzed in combination with product involvement. This study provided suggestions for production, sales, and marketing of molecular POC diagnostics and POCT products in the rapidly changing medical device market, and for domestic companies and those concerned with sales marketing from the perspective of customer service.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 기술수용 및 행동의도에 관한 통합이론
  2. 통합기술수용이론에 관한 선행연구
  3. 국내 인플루엔자 의료기기 시장현황
 Ⅲ. 연구모형
 Ⅳ. 실증분석
  1. 기초자료 분석
  2. 신뢰도 및 타당성 분석
  3. 가설검증
 V. 결론 및 시사점
 참고문헌
 논문초록

키워드

저자

• 송병철 [ Song, Byung-Chul | 엘리어헬스케어(주) ]
• 김완민 [ Kim, Wan-Min | 부경대학교 경영대학 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아 문화연구 [Journal of North-east Asian Cultures]

• 간기

  계간

• pISSN

  1598-3692

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 910 DDC 950