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중국 제조업 수출기업의 국제기업가지향성과 국제시장지향성이 수출성과에 미치는 영향 - 국제화정도의 조절효과를 중심으로 -
The Effects of International Entrepreneurial Orientation and International Market Orientation on the Export Performance of Chinese Manufacturing Company : Moderating Effects of Degree of Internationalization
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- 발행기관
- 한국무역통상학회 바로가기
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- 간행물
- 무역통상학회지 KCI 등재 바로가기
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- 통권
- 제17권 제5호 (2017.10)바로가기
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- 페이지
- pp.43-76
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A324757
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- The purpose of this paper is to examine whether there is a non–linear relationship between international entrepreneurship orientation, international market orientation and export performance, and to examine the moderating effects of international market orientation and market dynamics on export performance. A total of 485 questionnaires were used for the hypothesis test. The results of this study are summarized as follows: First, there is a J-shaped. relationship between international entrepreneurship orientation and export performance. Second, the relationship between international market orientation and export performance is inversely U-shaped. Third, the degree of internationalization has weakened the inverse U-shape relationship between the international market orientation and the export performance. Finally, the degree of international market orientation and degree of internationalization has further strengthened the J-shaped relationship between international entrepreneurial orientation and export performance. The results of the study’s theoretical contribution and the managerial contribution is as followed. As a theoretical contribution, it is confirmed that international entrepreneurial orientation (J-shaped) and international market orientation (inverted U-shaped) and export performance form a non-linear relationship, and it is possible to make an empirical contribution that can newly approach the relationship between international strategic orientation and export performance. The managerial contribution suggests that the higher the degree of internationalization in international business activities, the higher the level of international entrepreneurial orientation and international market orientation in order to improve export performance.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
키워드
International Entrepreneurial-Orientation International Market-Orientation Degree of Internationalization Export Performance.저자
간행물 정보
발행기관
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- 발행기관명
- 한국무역통상학회 [Korea Research Association of International Commerce]
- 설립연도
- 2000
- 분야
- 사회과학>무역학
- 소개
- 국제무역에 관한 학술활동 1. 연구발표회 개최 2. 학술지 간행 3. 산학협동을 위한 조사 연구 4. 국제학술교류 5. 기타 학회 목적에 부합하는 사업
간행물
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- 간행물명
- 무역통상학회지 [Journal of Korea Research Association of International Commerce]
- 간기
- 격월간
- pISSN
- 1738-4354
- 수록기간
- 2001~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 326 DDC 380
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