Earticle

초록

영어

The influence strategy is one of the way to exert leverage. Researches about influence strategy show conflicting results due to complexity in exerting leverage. Conflicting of research result indicates that exerting of identical influence strategy could result in opposite way. Since unusual circumstances of distributing system have crucial influence on a function and nature of exchanging relation. Therefore, results of investigation on the influence strategy could diverge according to conditions even when strategies are identical. However, few researches were done on comparing influence strategy of members of marketing channel with diverse cultural strategy, so comparing manufacturer and distributor of Korea, U.S, Japan is important in understanding relationship between members of marketing channel. Most of existing studies in the influence strategies of manufacturing firms have focused on single marketing channel, so it is unreasonable to uniformly apply their findings to respective countries. Therefore, this study sought to demonstrate effectiveness in Korean, American and Japanese manufacturinf firms: This study is consistent with a latest trend of academic investigations into influence strategies and it is also of practical consequence in that it shows a guideline on which of influence strategies should be adopted and exerted by boundary person of organizational divisions related to influence strategy in Korea, United States and Japan.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경 및 가설설정
 Ⅲ. 연구모형 및 실증분석
 Ⅳ. 연구결과
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김종영 [ Jong-Young Kim | 부산대학교 경영학과 시간강사 ] 제1연구자
• 방호열 [ Ho-Yeol Bang | 부산대학교 경영학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380