Earticle

초록

영어

Following the development of IT, Internet was punctured in every field of life. Internet banking was accepted by more and more people and became a new competing method between banks. How to serve the customers well and improve the service quality plays an important role in competing. This paper is to find out and analyze the factors of customer satisfaction as the critical success factors of internet banking. The research model with the factors influencing customer satisfaction is suggested. The results of this research are summarized as follows: First, perceived easy of use, perceived usefulness, perceived safety, and perceived responsibility have significantly positive influence on customer satisfaction. Second, customer satisfaction has significantly positive influence on intention of reuse. These research findings provide suggestions for making internet banking successful.

목차

Abstract:
 Introduction
 Research design and hypotheses
  1. Variable selection
  2. Research model and hypotheses
 Data collection and analysis
  1. Survey methods and survey implementation
  2. Characteristic of sample
 Conclusion

키워드

저자

• KIM, Wan-Min [ 김완민 | College of Business Administration Pukyong National University, Busan, KOREA ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아시아문화학회 국제학술대회 [國際學術大會]

• 간기

  반년간

• 수록기간

  ~2022

• 십진분류

  KDC 910 DDC 950