Earticle

초록

영어

The main objective of this thesis was to empirically study the primary factors that influence on the performance of new product by domestic small and medium enterprises. Five primary factors were identified from the past studies. They are project leadership, project process, project strategy, innovation culture and government support. In addition, transaction-specific assets and the asymmetry of information and the speed of new product development were included as the moderating variables between the performance of new products and primary factors. The performance were measured success against competitors and the degree to which a sales objective had been achieved. The study was conducted on 207 enterprises which operate in the category of manufacturing businesses. The major finding of empirical study can be summarized in two points. First, when the success against competitors was the performance variable, the factors of ‘project leadership’ and ‘project process’ were significant while the achievement of sales objective was performance variables, the factors of ‘innovation culture’ became significant. Secondly, ‘asymmetry of information’ and ‘the development speed of new product’ were moderating variables. The contributions of this thesis are that the primary factors determining the success of new products by domestic small and medium manufacturers were empirically analyzed while the asymmetry of information and the development speed of new product were found to moderate the performance of new product.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 선행연구
  1. 선행연구의 고찰
  2. 연구모형과 연구가설
  3. 연구 방법
 Ⅲ. 실증분석 결과
  1. 타당성과 신뢰성 검증
  2. 가설검증
 Ⅳ. 결론
 참고문헌
 ＜Abstract＞

키워드

저자

• 김근배 [ Kim, Kun－Bae | 숭실대학교 경영학부 교수 ]
• 신기철 [ Shin, Ki－Chul | 중소기업진흥공단 조사연구팀장, 경영학박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330