Earticle

초록

영어

Big firm and entrepreneurs had meaningful contribution to economic achievement in Korea. Though they are somewhat blamable about the practice of political connection, greedy business expansion, still they were efficient in getting economic gain. Big firm and entrepreneurs are respected in many countries, but many peoples in korea have negative sentiment to them. Negative sentiment to big firm and entrepreneur may result in bad corporate image, weakening of economic dynamism. This paper investigates the degree and pattern of negative sentiment to big firm and entrepreneur in Korea, USA and Japan. Empirical survey shows that the anti-big firm & anti entrepreneur sentiment in Korean collegiate is not too high than expected. But they have negative feeling about the succession of business to son/daughter.By way of productivity concept many approaches are possible to lessen the negative sentiment to big firm and entrepreneur. First, company-side input approaches can be the execution of ethical management, redefinition of corporate's goal, empowerment of members and giving the business experience. Second, society-side input approaches can be emphasizing market rule, assisting entrepreneurship, giving multi career path, and positive media stimuli. But to lessen the negative sentiment against big firm and entrepreneur one should build the mutual credit with customer and society.

목차

I. 서론
 II. 기업가정신의 의의와 실태
 III. 기업정서 및 기업가정서의 의의와 생산성에의 영향
 IV. 한국 · 미국 · 중국의 대기업 및 대기업가 정서의 비교붐석
 V. 반 대기업 및 반 대기업가정서의 생산성 지향적 해소방안
 VI. 결론
 참고문헌
 Abstract

키워드

저자

• 이신모 [ Shin-Mo, Lee | 동덕여자대학교 경영경제학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330