Earticle

초록

영어

This study examines the causal relationships among organizational culture, top management characteristics, market orientation, and business performance as well as moderating effect of market dynamism using structural equation model in the context of credit card industry. Support is found for a number of hypothesized structural relations. The findings show that all types of organizational culture except for hierarchical culture influence positively on market orientation, and most factors of top management leadership influence positively on market orientation except for factors such as sensitivity to the environment and unconventional behavior. Also, market dynamism mostly moderates the relationship between organizational culture and market orientation, the relationship between top management leadership and market orientation, and thr relationship between market orientation and business performance. Some implications for enhancing market orientation are briefly discussed.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 연구가설
 Ⅲ. 연구방법
 Ⅳ. 실증분석
 Ⅴ. 결론
 참고문헌
 Abstract

키워드

저자

• 이명식 [ Myung-Sik Lee | 상명대학교 경영학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330