고객과 컨설턴트 간의 유대관계가 컨설팅 프로젝트 성과에 미치는 영향에 관한 연구(신뢰의 매개효과, 컨설턴트역량 및 고객의 컨설팅 참여도의 조절효과를 중심으로)
A Study on the Effects of Ties between Clients and Consultants on Consulting Project Performance(Focused on Mediating Effect of Trust, Moderating Effect of Consultant's Competence and Client's Participation of Consulting)
The competence based trust and the benevolence based trust mediated the effect of ties between clients and consultants on consulting project performance in my study. The impact of ties between clients and consultants on the benevolence based trust was moderated by the client’s participation of consulting and the impact of the competence based trust on the consulting project performance was moderated by the consultant’s competence. From the above empirical analysis, we appreciated that the building of the strong trust relationship with ties in general between clients and consultants is very important to promote management performance and eventually maximize enterprise value. And it is very important to enhence the client’s participation of consulting and the consultant’s competence for systemetic increasing effects of the competence based trust and the benevolence based trust on the relationship between ties and consulting project performance within the clients and consultants.
목차
Ⅰ. 서론 Ⅱ. 이론적 배경 및 선행연구 Ⅲ. 연구 방법론 Ⅳ. 실증 분석 Ⅴ. 결론 참고문헌 Abstract
키워드
Competence based trustBenevolence based trustTiesConsulting project performanceClient’s ParticipationConsultant’s CompetenceSmall and medium sized enterprises