Earticle

초록

영어

This research analyzes empirically the structural relationship among business environments, competitive strategies, and business performances of manufacturing SMEs and venture businesses. The business environment is constructed with industry environment and resource and capability. Four generic competitive strategies such as focus, cost leadership, technology innovation, and market differentiation are adopted. Business performances are composed of technical, market, and financial performance. The results of this empirical study indicate as follows; The industry environment doesn't significantly affect the type of competitive strategy. It is interpreted mainly due to such characteristics of the sample as product life cycle and longevity. The resource & capability factor affects all of the competitive strategies with the exception of focus strategy. Each type of competitive strategies affects more than one of the types of business performances. Technology performance contributes to market performance, and market performance also devotes to financial performance. The standardized path coefficients of the variables are measured to check mediate effects among the factors.

목차

Ⅰ. 연구의 필요성과 목적
 Ⅱ. 선행연구 검토
 Ⅲ. 연구방법
 Ⅳ. 실증분석결과
 Ⅴ. 결론 및 제언
 참고문헌
 Abstract

키워드

저자

• 고세훈 [ Se-Hoon Ko | 건국대학교 대학원 벤처전문기술학과 ] 주저자
• 유왕진 [ Wang-Jin Yoo | 건국대학교 대학원 벤처전문기술학과 ] 교신저자
• 이윤보 [ Yoon-Bo Lee | 건국대학교 경영대학 경영학전공 ] 공동저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330