Earticle

초록

영어

The purpose of this study is to investigate the relationship among market orientation, company image, and business performance of small manufacturing enterprises in Korea. The results show that information dissemination and information responsiveness of market orientation positively affect company image except information generation. Information dissemination positively affects business performance except information generation and information responsiveness. However, information responsiveness indirectly affects business performance. Company image positively affects business performance. The moderating effects of Inno-Biz firms between market orientation and business performance are not significant. Therefore, it is identified that the role of market orientation is very important to enhance company image and business performance of small manufacturing enterprises. For this, managers should make efforts to build effective market orientation as organizational culture to improve innovativeness, company image, and business performance.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경과 가설
 Ⅲ. 연구모형과 조사설계
 Ⅳ. 실증분석 결과
 Ⅴ. 결론
 참고문헌
 Abstract

키워드

저자

• 정기한 [ Ki-Han Chung | 경상대학교 경영대학 경영학과 교수 ] 교신저자
• 정경효 [ Kyeong-Hyo Jung | 경남과학기술대학교 자동차공학과 겸임교수 ] 제1저자
• 신재익 [ Jae-Ik Shin | 경상대학교 대학원 경영학과 BK21 연구교수 ] 공동교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330