Earticle

초록

영어

CSV(Creating Shared Value) introduced by Porter and Kramer in Harvard Business Review in 2011 has now been emphasized in the academic and business communities as the way to promote creative economy and mutual growth among stakeholders. Some may understand that CSV has more advanced concept than CSR(Corporate Social Responsibility), but they have different roles and areas. The main difference of CSR and CSV is in the harmony of economic and social value. This means that the economic value through the main operating activity of company in CSV should contribute to the community through the harmony with social value. The good example is ‘Bridge of the Life’ in Mapo bridge which Samsung Life Insurance and Seoul City built together for the sake of protecting people’s life and having responsibility for people’s risk. Mapo bridge had been known for the high frequencies of suicides before Bridge of the Life was built. This example shows CSV which connects the main operating activity of Samsung Life Insurance to the social responsibility activities. Every company does not have to implement CSV in a strategic manner. This is because some company can sufficiently contribute to the community only through social responsibility activities. Company should first recognize a social problem as companywide issue and then need to connect this social problem to the core business activity of the company in order to implement CSV. If this connection is possible, we implement CSV. Otherwise, we just contribute to the community through social responsibility activities. In this study, we introduce some domestic and international cases of CSR. We investigate issues implemented in the CSV perspectives based on cases we introduced. We organize the study as follows. We have introduction in section 1 and literature review of CSR and CSV in section 2. We review domestic and international cases for CSV in section 3 and discuss the ways for cooperation between large and small companies in terms of personal, technological, financial and distributional aspects. We finally discuss implications and limitations and suggest the direction of future research in section 5.

목차

Ⅰ. 서론
 Ⅱ. 문헌검토
 Ⅲ. 공유가치창출의 사례
 Ⅳ. 대기업과 중소기업의 협력방안
 Ⅴ. 결론
 참고문헌
 Abstract

키워드

저자

• 박진수 [ Jinsoo Park | 고려대학교 경영대학 박사과정 ] 제1저자
• 박광태 [ Kwangtae Park | 고려대학교 경영대학 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330