Earticle

초록

영어

This study develops a theoretical model with respect to a platform because recently, being progressing global IT industry, interests of various factors, which make this field evolving, are growing gradually. Among these various factors especially as new business model in IT sector, platform is becoming a dominant cause. Its definition however, does not precisely elucidate in stead of that impact on platform market is rising significantly. Furthermore, platform, in which business environment has each different background, is burgeoning a cardinal structure to obtain diversified economy model. In accordance with waxing importance for platform environment, its definition needs to be specifically clear including researches, at which how IT companies can behave to be contingent upon dynamic and technology environment. Therefore, we examine a variety of platform definition based on previous research and illustrate how IT firms cope with method of application for platform classification, business model and strategic options through case studies by Apple, Google, and Amazon. Finally, we analyze the factors to being influenced on global platform business and expound what implications can be helped to IT companies on platform base management.

목차

Ⅰ. 서론
 Ⅱ. 문헌 연구
 Ⅲ. 플랫폼 사업자의 분류와 전략
 Ⅳ. 향후 IT 플랫폼 사업에서의 영향 요인
 Ⅴ. 결어 및 시사점
 참고문헌
 Abstract

키워드

저자

• 김경복 [ Kyungbok Kim | 뉴욕주립대 경제학과 ] 주저자
• 최정일 [ Jeongil Choi | 숭실대학교 경영학부 부교수 ] 공동저자
• 이상명 [ Sang-Myung Lee | 한양대학교 경영대학 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330