Earticle

초록

영어

Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

목차

Abstract
 1. 서론
 2. 옴니채널 전략
 3. 연구모형 및 가설수립
  3.1 연구모형
  3.2 가설수립
  3.3 설문항목
 4. 가설검정 및 분석
  4.1 설문조사 통계적 특성
  4.2 가설검정 및 통계적 의미
 5. 결론
 6. References

키워드

저자

• 오형술 [ Hyung-Sool Oh | 강원대학교 산업경영공학과 ]
• 조수연 [ Su-Yeon Cho | 한양대학교 산업경영공학과 ] 교신저자
• 유정상 [ Jung-Sang Yoo | 가천대학교 산업경영공학과 ]
• Ik-Whan G. Kwon [ St. Louis University, St. Louis, MO, USA ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620