Earticle

초록

영어

The tourism experience factor is an essential source of competitive advantage in the tourism industry and is an important factor for predicting future tourism behavior. Tourism experience elements can be composed of areas of education, entertainment, aesthetics and deviance (Pine and Gilmore, 1998). This study examines the effect of tourist experience factors on tourist loyalty and it is meaningful to see if the experiential economic theory of Pine and Gilmore (1999) is applicable. In order to achieve the purpose of this study, we conducted a questionnaire survey on tourists using experiential tourism factors. As a result, it was found that recreational experiential factors had a significant effect on memory. Memory has a significant effect on both visitor satisfaction and tourist loyalty. This study has academic significance because it focuses on the tourism experience factor which is the core of experiential economic theory. Practical significance is that a lot of experiential contents should be found in order to better match the tourist experience factor to the requirements of visitors to the tourist site. As a result, it is expected to generate revenue and improve its competitiveness.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 체험경제이론
  2.2 기억
  2.3 만족
  2.4 충성도
 3. 연구 설계 및 연구방법
  3.1 연구모형
  3.2 가설설정
  3.3 조사방법
 4. 실증분석
  4.1 표본의 인구통계학적 특성
  4.2 확인적 요인분석
  4.3 연구모형의 가설검정
 4. 결론
 5. References

키워드

저자

• 박완규 [ Wan Gu Park | 강동대학교 창엉경영과 ]
• 김용범 [ Yong Beom Kim | 한국교통대학교 항공서비스학과 ] Corresponding author
• 최유진 [ Yu-Jin Choi | 한국항공전문학교 교육총괄팀 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한안전경영과학회지 [Journal of Korea Safety Management & Science]

• 간기

  계간

• pISSN

  1229-6783

• eISSN

  2288-1484

• 수록기간

  1999~2025

• 십진분류

  KDC 530 DDC 620