A Study on the Factors Affecting the Conflict Strategies of Online and Offline Organizations : Focusing on the Effects of Organizational Jargons and Personal Use of Social Media
There are many conflicts among online communities’ users and are diverse types of online communities which have their own conflict managements. Also, there are many users who perceive their online communities useful both in their cyber and in their real life. It is hard to find previous studies explaining the relationships among individual inclination, linguistic habits and conflict managements. Based on these academic concerns this study aims to clarify the effects of jargons and focuses on finding out whether there are considerable relationships among individual inclination, linguistic habits and the types of conflict managements affect the actual community participation. There are significant relationships among jargons, conflict managements, selfishness and personally perceived usefulness. This study also explains whether the usage frequency of jargons online communities would affect the types of management, personally perceived usefulness and communities’ members’ participation. Moreover, it may be clear online jargons effects on communities’ members’ participation, personally perceived usefulness
목차
Abstract Introduction Literature Review Conflict and Communication Channels to Manage Conflicts The effects of using jargons Features of online communities Hypotheses and Proposed Research Model Analysis and results Conclusion and implications Limitations and suggestions for future studies Acknowledgments References
키워드
Online communityPerceived UsefulnessUsage Frequency of JargonsConflict ManagementParticipation
저자
Baek, U Jin [ Undergraduate Student, Dept. of Business administration, Seoul Women’s University, Seoul, Republic of Korea ]
Lee, Miji [ Undergraduate Student, Dept. of Business administration, Seoul Women’s University, Seoul, Republic of Korea ]
Lee, Jongtae [ Assistant Professor, Dept. of Business administration, Seoul Women’s University, Seoul, Republic of Korea ]
Corresponding author