Convention and Exhibition industry is now accessing the period of combination and reorganization after experiencing the fast growth of the past 20 years. This article provides a pivotal assessment to the biggest exhibition market in Asia. By colligating various existing Chinese, English and Korean literature, including printed and on-line media documents, individual account and talks, it analyzes the present problems and potential prospects. Besides, inspects the influence of the market combination, exhibition operation, convention center management and the development of destination. China is still treated as a pivotal emerging international market. Therefore, it is a useful reference for the other emerging market concluded from the development of exhibition which should arouse the interests of scholars and practitioners.
목차
Abstract 1. 서론 2.컨벤션 업계 발전의 촉진 요소 3. 컨벤션 센터 및 전시 컨벤션 3.1 컨벤션 센터 건설 3.2 컨벤션 규모 4. 중국 전시 컨벤션에서의 문제 분석 5. 결론 참고문헌
키워드
Convention and Exhibition industryconvention centerexhibition operation
저자
손옥 [ SUN YU | master course student of College of Hotel & Tourism Management ,Kyung Hee University ]
저자1
구철모 [ Koo Chuimo | Associate professor of College of Hotel & Tourism Management ,Kyung Hee University ]
저자2