Earticle

초록

영어

As the number of people going aboard is growing and technology is developed rapidly, Chinese customers are also getting better understanding about overseas products, and they hope to get less expensive and better ones, which leads to the growth of the online overseas purchasing agent service. In this paper, we tried to analyze the factors that impact the usage of online overseas purchasing agent service using the survey data. We found that customers pursue not only the reasonable prices but also enjoyment of shopping in the online overseas purchasing agent service. In addition, product scarcity and the information literacy of a customer were positively related with the use of online overseas purchasing agent service.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 인터넷 쇼핑몰에서의 지각 연구
  2.2 온라인 해외직구 관련 연구
 3. 연구 모형 및 가설
 4. 분석 결과
  4.1 자료 수집
  4.2 신뢰성 및 타당성 분석
  4.3 가설 검정
 5. 결론
 References

키워드

저자

• 주암 [ Yan Zhou | Kangwon National University, Master Graduate, Department of Business Administration ] First Author
• 박상문 [ Sang-Moon Park | Kangwon National University, Division of Management and Accounting ] CO-Author
• 김명수 [ Myoung-Soo Kim | Kangwon National University, Division of Management and Accounting ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005