Earticle

초록

영어

This study aims at classifying and analyzing the business models of reverse overseas direct purchasing through online shopping-malls. After analyzing the current status of the reverse overseas direct purchasing online markets, this study identifies relevant critical business factors and synthesizes prior studies to construct and analyse the business models. This study proposes that the business models can be classified into five types according to the operation modes and three types according to the delivery methods. So theoretically 15 business models can be identified. For each business model this study analyzes the characteristics and the pros & cons. It also suggests deployment strategies for companies by considering cost reduction, brand establishment, customer management, customer aquisition, and easiness from the business perspective. From the customers perspective, cost reduction, reliability, royalty, ease to purchase, and accessibility can be considered according to the types of operation mode. The main contribution of this study is to provide the basic classifications and structures of reverse overseas direct purchasing business models systematically. As the result, our study evaluates the business models that which one is better than others in a situation in terms of company and customer. Lastly, we talk about limits and future prospects of the study.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 비즈니스 모델
  2.2 역직구 현황
  2.3 역직구 운영 형태
 3. 역직구 비즈니스 모델 유형 분류
  3.1 운영형태에 따른 역직구 모델
  3.2 배송형태에 따른 역직구 모델
  3.3 통합 역직구 모델 분류
  3.4 역직구 비즈니스모델 적합성 평가
 4. 시사점 및 결론
 References

키워드

저자

• 임규건 [ Gyoo Gun Lim | Professor, Business School, Hanyang University ]
• 홍승초 [ Seung Cho Hong | Business School, Hanyang University, Business School ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005