Earticle

초록

영어

South Korea has led the global online game markets successfully in the mobile game platform based social network service with commercialization and showed the potential of the mobile game market. Currently, Korea's game industry is accelerating the global expansion for the mobile game market based on online game technology and mobile infrastructure. However, recently as mobile games attract attention in the mobile business and digital entertainment markets, the competition grows so fast. Cooperation between game developers and publishers have important implications in mobile games as well as online games for competitiveness through selection and concentration. This study was designed to support decision making at the outsourcing for publisher and the development of mobile games with key success factor analysis. The key evaluation factors of the mobile game were extracted through the literature review and expert groups, and then the relative importance between each factor was derived to take advantage of the AHP, Multi-criteria decision method. Differences between the online game and mobile game were analysed in this evaluation process. Also we were able to verify this evaluation model by applying the released mobile game. As a result, accomplishment and gambling in the mobile game was found to be a key factor. Also differentiation factors from online game were social factor, scalability, reliability. Unlike the previous studies which have been focused on online games, this study offers the guideline of the decision making for the business success in the mobile game development and the sourcing, the most important steps in publishing business.

목차

ABSTRACT
 1. Introduction
 2. Literature review
 3. Research design
  3.1 Research Flow
  3.2 Analysis Methods
  3.3 Survey
 4. Result
  4.1 모바일게임 평가요소의 추출 및 계층화
  4.2 설문 시행 및 결과 분석
  4.3 종합 평가 및 모델 검증
 5. Conclusion
 참고문헌

키워드

저자

• 박동국 [ Dong Kuk Park | Graduate School of Information Technology and Public Policy, Seoul National Univ of Science and Technology 232 Gongneung-ro, Nowon-Gu, Seoul 018-11, Korea ]
• Gooman Park [ Graduate School of Information Technology and Public Policy, Seoul National Univ of Science and Technology 232 Gongneung-ro, Nowon-Gu, Seoul 018-11, Korea ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  컴퓨터게임및콘텐츠논문지(구 한국컴퓨터게임학회논문지) [Journal of Computer Games and Contents]

• 간기

  월간

• pISSN

  3091-7409

• eISSN

  3092-3638

• 수록기간

  2002~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 691 DDC 793