Earticle

초록

영어

This never-ending changes and everlasting challenges under the industrial circumstances induce us to compete against survival or selection. We accordingly need to take steps in order to survive excessive competitions by the various differentiated strategies in Beauty and Cosmetology markets. The purpose of this study aims for making the best use of this actual proof which enables the effective customer management and managerial things of beauty shop through theoretical contemplation in all aspects of managerial beauty shop and the reason why the customers give the second visit(revisit) or choosing the shop again(coming again) by demographic characteristics. The method of this study was surveying 200 re-visited customers at the same beauty shop in GwangJu Metropolitan city for a whole year by questionnaire regarding the correlation between revisiting of the same beauty shop and demographic characteristics. After surveying, we coded these questionnaires finding out its distribution(range) by SPSS statistical package with Frequency Analysis in response to demographic characteristics and also performed ANOVA and Regression. In brief, there is big difference between men and women which explains the second visiting(revisit) originates in technical fact; hair protection. Most women have paid great attention to their hair protection while men mostly have ignored. However, men attached themselves to the hairdressers' appearances and the distance from their house to the beauty shop which did not mean a lot to women. Beside s, there were many differentiation in accordance with marital status, age, education and their business. With this study, we easily generalize the fact that customers revisit a beauty shop not because of beauty shop facilities but because of human interests.?Beautician's service has certain specialties which show the interaction between customer and beautician in the field. Now we can come to this conclusion that we need to endeavor to develop the service spirit and employees' welfare. Their attitudes towards job satisfaction go well with customer ' s satisfaction in this way.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 고객 점포선택 요인
  2. 고객의 점포선택 시 영향을 미치는 변수
 III. 연구방법
  1. 연구대상
  2. 설문 작성 및 자료분석
 IV. 연구결과 및 고찰
  1. 성별 차이
  2. 결혼 여부에 따른 차이
  3. 연령별 차이
  4. 학력에 따른 차이
  5. 직업에 따른 차이
  6. 월 소득에 따른 차이
  7. 주거 형태에 따른 차이
 V. 결론
 참고문헌

키워드

저자

• 지정훈 [ Ji, Jeong-Hun | 동강대학 피부미용과 ]
• 최근희 [ Choi, Keun-Hee | 신흥대학 뷰티아트 디자인과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국패션뷰티학회지 [Journal of the Korean Society of Fashion & Beauty]

• 간기

  연3회

• pISSN

  1738-0480

• 수록기간

  2003~2008

• 십진분류

  KDC 593 DDC 646