Earticle

초록

영어

Recently, the supply of the smartphone serving as the main personal communications terminal and the development of the Bluetooth-based beacon technology have induced the appearance of a new shopping method known as the O2O marketing. However, the problem is that the current O2O marketing using beacon has been sending unbridled push signals to the users, and, thereby induced the users to think of the O2O marketing information as the spam information. In addition, since the beacon only provides the simple push-based product information, there are limits in providing accurate and diverse information to the users. In this thesis, the beacon signals preferred by the users are selectively received so that the information definitely required by the users are provided to the users instead of the spam information. In addition, the augmented reality is applied to the O2O marketing, and, therefore, the system providing a wide range of diverse information to the users is proposed.

목차

Abstract
 1. Introduction
 2. Related Research
  2.1. Beacon
  2.2. Augmented Reality
 3. System Design
  3.1. Beacon Design
  3.2. Augmented Reality System Design
 4. System Realization
 6. Conclusion
 References

키워드

저자

• Jung-Gon Kim [ Sunchon National University, Dept. of Computer Engineering ]
• Soo-Yung Yang [ Sunchon National University, Dept. of Computer Engineering ]
• Jun-A Kwon [ Sunchon National University, Dept. of Computer Engineering ]
• Won-Jung Kim [ Sunchon National University, Dept. of Computer Engineering ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605