Earticle

초록

영어

Nowadays, the audiences' consumption attitudes, consumption patterns and consumer groups are all in the great changes, thus it is necessary to improve the film’s revenue by excellent script selecting, accurate market positioning, effective product marketing, and accurate forecasting of the box office. This paper introduced the application and benefit of big data in the film industry chain in terms of film making and investing, film publicity and distribution, film broadcasting and film audience, pointed out many challenges that big data encountered in China’s film industry and finally provided useful suggestions for the practitioners in the film industry of all aspects.

목차

Abstract
 1. Big Data in Film Industry
 2. Big Data in Film Investing and Making
 3. Big Data in Film Publicity and Distribution
 4. Big Data in Film Broadcasting
 5. The Impact of Big Data on Movie Audiences
 6. The Challenges film industry met in Big Data Era
 References

키워드

저자

• Xinran Wang [ Communication University of China, Information and Engineering College ]
• Yan Wang [ Communication University of China, Information and Engineering College ]
• Jianping Chai [ Communication University of China, Information and Engineering College ]
• Xi Feng [ Communication University of China, Information and Engineering College ]
• Ziyu Liu [ Communication University of China, Information and Engineering College ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Database Theory and Application

• 간기

  격월간

• pISSN

  2005-4270

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605