Earticle

초록

영어

The purpose of this study is to explore for Korean firms how to choose their partners, what are affecting variables when entering into contractual international arrangements with other companies. Among the factors that will influence the choice of operating mode are legal conditions, the firm`s experience, competitive factors, political and economic risk, and the nature of the assets to be exploited. The contents of this study are as follows. (1) Introduction (2) Motives and choice of form in the strategic alliances (3) Recent activities and analyses in domestic and global strategic alliances (4) Alternatives in the successful strategic alliances for Korean firms (5) Conclusions In choosing a firm, management should consider the firm`s professional qualification and differences of corporate`s culture. Management also should estimate potential sales, determine whether quality standards are being met, and assess servicing requirements in order to check whether the other firm is doing adequate job. Goals should be set mutually so that both parties understand what is expected, and the expectations should be spelled out in the contractual arrangements.

목차

I. 서론
 II. 전략적 제휴의 동기와 유형
  1. 전략적 제휴의 배경과 동기
  2. 전략적 제휴의 특징과 유형
 III. 전략적 제휴의 실태 분석
  1. 사례 분석
  2. 실태 조사
 IV. 성공적인 전략적 제휴방안
  1. 전략적 제휴 추진상의 유의점
  2. 성공적인 전략적 제휴 추진방안
 V. 결론
 참고문헌
 Abstract

저자

• 빈봉식 [ Bong Sik Bin | 동의대학교 상경대학 무역학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  기업경영연구 [Korean Corporation Management Review]

• 간기

  격월간

• pISSN

  1229-957X

• 수록기간

  1994~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658