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서비스품질에 대한 고객의 인지에 관한 연구 - 경주지역 휴양콘도미니엄을 중심으로 -
Relevant Factors of Customer Perception on Service Quality in Condominium - Focused on resort condominums in Kywng ju -

첫 페이지 보기
  • 발행기관
    한국기업경영학회 바로가기
  • 간행물
    기업경영연구 바로가기
  • 통권
    제4권 제1호(제6집) (1997.05)바로가기
  • 페이지
    pp.263-302
  • 저자
    정기영
  • 언어
    한국어(KOR)
  • URL
    https://www.earticle.net/Article/A296014

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원문정보

초록

영어
According as a society has been developing, it has gradually been changing in the view of leisure. The morderns take more time off to participate in leisure activities than past, Because increasing a family free hand income. It results in extending that lodging industries have been developed business on the sides of quantities and qualities including condominium industries since the latter half of the 1980 in Kora.. As a results of the industries growing, while the competitive environment is increasing severely, quality service is not adequate to satisfy customers. What is more, it is not yet proved soundly that any difference on customer`s assement on service quality by perceptions and important factors should be explored. Consequently, the limited explanatory research on condominum service quality of assessment might has resulted in an underdeveloped theoretical orientation of research on this subject. Therefore, the purpose of this study is to find any different and examine the effective factors of Condominium Service Quality Assesment, specially customer`s assesment. The important factors of the guests in condominium are tested, the factor analysis of each variavle are conducted. The techinques used in the theory are the Factor Analysis and ANOVA. The results of this study are as follows : (1) The factor analysis results of total samplings are nine. (2) Concerning about restaurant service quality perceived, the significant defference is partly on the present condition used in condominium. The results of ANOVA in comformity with the present condition used in condominium are : specially on factors mark. (3) Concerning about restaurant service quality perceived, the significant defference is partly on the customer`s demographic characteristics. The results of ANOVA in comformity with the customer`s demographic charac-teristics are : specially on variances mark. This research study`s findings did show as many significant difference as the previous studies showed between hotel industries and customer in term of leisure havits. Finally, it is hoped that the findings of this study will be helpful to both present and future lodging industries. Further studies which identify effective factors of customer evaluation on service quality in lodging, specially on condominium, would ve of gerat interest to its owners, operators and to anyone in a service business.

목차

I. 서론
  1. 문제의 제기
  2. 연구의 목적
  3. 연구방법 및 범위
 II. 이론적 배경
  1. 휴양콘도미니엄의 이론적 고찰
  2. 서비스품질의 이론적 고찰
  3. 선행연구의 고찰
 III. 연구의 설계
  1. 조사의 목적
  2. 연구의 가설
  3. 설문지의 구성
  4. 자료의 수집과 분석방법
 VI. 실증분석
  1. 신뢰성 검증 및 조사대상자의 특성
  2. 요인분석
  3. 이용현황에 따른 분산분석
  4. 인구통계적 특성에 따른 분산분석
  5. 분석결과의 논의
 V. 결론
 참고문헌
 Abstract

저자

  • 정기영 [ Ki Young Chung | 동주여자전문대학 세무회계과 조교수 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    한국기업경영학회 [Korean Corporation Management Association]
  • 설립연도
    1994
  • 분야
    사회과학>경영학
  • 소개
    한국기업경영학회는 전국 각 대학(교)의 경영학 관련 분야의 학자와 기업의 경영자 및 관리자들을 중심으로 설립된 전국적인 학술단체로서, 경영학의 연구와 산학협동을 바탕으로 한국기업경영의 발전에 기여하며, 회원 상호간의 학술교류와 친목도모를 목적으로 한다.

간행물

  • 간행물명
    기업경영연구 [Korean Corporation Management Review]
  • 간기
    격월간
  • pISSN
    1229-957X
  • 수록기간
    1994~2025
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 325 DDC 658

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