Earticle

초록

영어

The accessory service facilities of department store has received much attention in recent years as a result of rapid econmic growth and elevation of standards of living. The focus of this study is upon the accessory service facilities of department store by which firms generate customer satisfaction and long-run customer well-being. The purpose of this study is to propose a scheme which is necessary to arouse customer satisfaction through the attitude test concerning accessory service facilities of department store. A field survey was conducted to study the attitude of customers in Dae-Baek Plaza, the largest department store in Daegu area, toward accessory service facilities. Its result reveals that the customers interviewed responded negatively and in a lukewarm manner toward accessory service facilities. A major reason for this negative result was traced to lack of knowledge, and indifference prevalent among customers. The following measures are propose to arouse active interest in accessory service facilities : 1. Establisment of marketing research concerning customer needs and wants and expansion of accessory service facilities for customer satisfaction. 2. Increase of advertisement and publicity for tasks and roles of the accessory service facilities in department store.

목차

I. 서론
  1. 문제의 제기 및 연구목적
  2. 연구방법 및 범위
 II. 연구의 이론적 배경
  1. 백화점의 의의 및 특성
  2. 고객만족을 위한 부대서비스의 중요성
  3. 백화점 부대 서비스시설과 업무
 III. 실증 분석
  1. 가설의 설정
  2. 조사방법
  3. 제약점
  4. 자료의 분석 및 가설검증
  5. 분석결과의 요약
 IV. 결론 및 제언
 參考文獻
 Abstract

저자

• 이규희 [ Kyu Hee Lee | 신일전문대학 판매관리과 부교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  기업경영연구 [Korean Corporation Management Review]

• 간기

  격월간

• pISSN

  1229-957X

• 수록기간

  1994~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658