Earticle

초록

영어

With the development of electronic commerce, agricultural products marketing also have a new development platform. In this paper, the author analyzes E-commerce consumer factors of agricultural products in agritourism based on data mining technology. The agricultural product marketing in the perspective of agritourism mainly takes the agritourism as an opportunity to carry out the sales, and E-commerce platform has greatly promoted the sales of agricultural products. Through the empirical research, we find out the influence factors of agricultural products sale as execution time, cost, credibility, reputation and other performance indicators, and credibility is one of the most important indicators. On this basis, we put forward relevant recommendations.

목차

Abstract
 1. Introduction
 2. Cloud Computing and Data Mining
 3. Theoretical Model and Research Hypothesis
  3.1. Product Quality and Perception
  3.2. Logistics Service and Communication
 4. Empirical Analysis
  4.1. Scale Design
  4.2. Sample Collection
  4.3. Reliability Analysis
  4.4. Confirmatory Factor Analysis
 5. Conclusions
 References

키워드

저자

• Youxue Jiang [ College of Economics and Management, Nanjing Agricultural University, Nanjing , China ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Multimedia and Ubiquitous Engineering

• 간기

  월간

• pISSN

  1975-0080

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605