Earticle

초록

영어

The development of information technology changes people's consumption patterns, more and more people are starting to accept online shopping, because E-commerce platform has the advantages of convenience, low price and security. In this paper, the author analyze how e-commerce application will effect on small and medium enterprises, by using the data mining method, result shows that e-commerce platform has significant performance in increasing customer and enhancing the brand awareness, more than 77.67% companies agree that application of e-commerce platform can immediately increase orders. The result of factor analysis shows that information quality and service quality is the key factors that will influence the network platform. Therefore, enterprises should strengthen the application of electronic commerce, at the same time; they should also pay attention to the quality of their own network platform.

목차

Abstract
 1. Introduction
 2. Literature Review
  2.1. E-commerce in SMEs
  2.2. The Influence of E-Commerce on the Enterprise Competitiveness
 3. Model Design and Variable
  3.1. Data Mining
  3.2. Model Design
  3.3. Index Analysis
 4. Empirical Analysis
  4.1. Questionnaire Survey
  4.2. Reliability Analysis
  4.3. Exploratory Factor Analysis
  4.3. Confirmatory Factor Analysis
 5. Conclusion
 References

키워드

저자

• Yan HaiBo [ Academic Affairs Department, North China University of science and technology, Tangshan, Hebei, China ]
• Li Juan [ YiSheng College, North China University of science and technology, Tangshan, Hebei, China ]
• Liu Jie [ Retire Work Department, North China University of science and technology, Tangshan, Hebei, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Database Theory and Application

• 간기

  격월간

• pISSN

  2005-4270

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605