Earticle

초록

영어

In the rapid development of big data, the platform-based trend of Micro-blog, Wechat, Fetion, Wing talk and other social media is obvious. The instant interaction between client and website is realized; the social attributes are becoming more and more stable; the commercialization attributes as a marketing platform and the social attributes as the media are also significantly enhanced. The influence of the whole field of media marketing and even the whole information industry is growing gradually. In the marketing process of social media, whether when it comes to the marketing with event or the marketing with content, a wave of using the large data is prominent. In the big trend of rapid development of big data marketing and social media marketing, the marketing concept, marketing methods and evaluation of the results of enterprises begin to change. Social media marketing based on big data has subverted the traditional way of transmission for Internet advertising and it has become the new trend of enterprise marketing.

목차

Abstract
 1. Introduction
 2. Big Data has Brought Marketing Changes for Social Media
 3. Big Data Leads the Precise Marketing of Social Media
  3.1. System General
  3.1. It is Possible to Precisely Predict the Consumption Behavior
  3.2. The Marketing Strategy is Continuously Optimized
  3.3. Marketing becomes more Personalized
 4. Case Analyses of Social Media Marketing and Big Data Marketing
  4.1. Marketing Case on Social Media by “Xiaomi”
  4.2. Micro-blog Marketing Case of “Huang Taiji”
 5. Conclusions
 References

키워드

저자

• Hongmei Sun [ ShijiaZhuang Vocational Technology Institute, Shijiazhuang, Hebei, China ]
• Baoli Yuan [ ShijiaZhuang Vocational Technology Institute, Shijiazhuang, Hebei, China ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Database Theory and Application

• 간기

  격월간

• pISSN

  2005-4270

• 수록기간

  2008~2016

• 십진분류

  KDC 505 DDC 605