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A Study of Media Business Innovation of Korea Telecom
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- 발행기관
- 보안공학연구지원센터(IJUNESST) 바로가기
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- 간행물
- International Journal of u- and e- Service, Science and Technology 바로가기
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- 통권
- Vol.9 No.8 (2016.08)바로가기
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- 페이지
- pp.249-264
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A285017
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- The aim of this paper is to analyze Korea Telecom’s media business. For this, a theoretical logic is approached and it analyzes KT’s media business activities chronologically in conjunction with the related type of the business model innovation. KT’s first stage of business model innovation is the launch of satellite TV, but it suffers from fierce competition, even if KT tries media activities like pseudo-interactivity and HD quality. KT’s second stage of business innovation is IPTV. As KT has the problem of key channel sourcing, KT’s third stage of business model innovation is the launch of hybrid platform focusing on analog cable TV market, which results in its earnings and pay TV “monopsony” in Korea. During this time, KT plans to prepare for new competition with global players like Google, Apple, and Netflix. In order to utilize external resources like User Generated Content (UGC), in fourth stage of business model innovation KT launches ‘Open store’ on VOD section of IPTV and gives software development toolkits (SDKs) to long tail content creators. Based on the hybrid platform, KT utilizes not only the technical advantages of digital TV, but also invests in UHD quality content and channels. It is the fifth stage of integrated business model. Lastly, KT utilizes its previous business models and leverages its strong bundling power in front door to maintain the co-opetition (cooperation + competition) relationship with Over-The-Tops (OTTs).
목차
Abstract
1. Introduction
2. Theoretical Background, Research Questions, and Methods
2.1. Theoretical Background
2.2. Research Questions and mMethods
3. Research Results
3.1. Undifferentiated Business Model (2002~ )
3.2. Some Differentiated Business Model (2005~)
3.3. Segmented Business Model (2009~)
3.4. Externally Aware Business Model (2010~)
3.5. Integrated Business Model (2014~)
3.6. Platform Leadership Business Model (2016~)
4. Summary and Conclusion
Acknowledgments
References
키워드
pay TV IPTV satellite TV OTT저자
간행물 정보
발행기관
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- 발행기관명
- 보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
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- 간행물명
- International Journal of u- and e- Service, Science and Technology
- 간기
- 격월간
- pISSN
- 2005-4246
- 수록기간
- 2008~2016
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.9 No.8
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