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Theoretical Analysis on the Pricing and Advertising Coordination of Multi Retailer Supply Chain from the Perspectives of Common Interest Maximization
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- 발행기관
- 보안공학연구지원센터(IJUNESST) 바로가기
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- 간행물
- International Journal of u- and e- Service, Science and Technology 바로가기
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- 통권
- Vol.9 No.8 (2016.08)바로가기
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- 페이지
- pp.237-248
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- 저자
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- 언어
- 영어(ENG)
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- URL
- https://www.earticle.net/Article/A285016
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- With the arrival of global economic integration, the enterprise gradually realized the joint and downstream enterprises form a complementary advantage on its importance to enhance the overall competitiveness of the supply chain. To deal with the corresponding challenges, in this paper, we conduct research on pricing and the advertising coordination of multi retailer supply chain from the general perspectives of common interest maximization. For the two stage supply chain consisting of a single manufacturer and single retailer as the background, study retailers to establish online channel and manufacturers to establish the online channel and applicable condition, the difference between two kinds of the channel model and double channel of supply chain coordination mechanism. The core idea of supply chain management is focus on supply chain node enterprise specializing in their core business, and outsources non-core business to other enterprises, so as to achieve supply chain of all enterprises focus on their good at business. Our research optimizes the traditional game theory framework to achieve the better model for the issues. The experimental analysis verifies the feasibility and the effectiveness of our approach compared with the others.
목차
Abstract
1. Introduction
2. The Supply Chain Coordination and Multi Retailer Model
2.1. The Multi Retailer Model
2.2. The Supply Chain Coordination Procedures
3. The Pricing and Advertising Coordination with Interest Maximization
3.1. The General Law of Economic Activity
3.2. The Advertisement with Retailers
3.3. The Advertisements Supply Chain and Pricing
4. Experimental Analysis and Verification
5. Conclusion
Acknowledgment
References
키워드
Multi Retailer Interest Maximization Pricing and Advertising Game Theory General Coordination Mathematical Modelling Optimization저자
간행물 정보
발행기관
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- 발행기관명
- 보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
- 설립연도
- 2006
- 분야
- 공학>컴퓨터학
- 소개
- 1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업
간행물
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- 간행물명
- International Journal of u- and e- Service, Science and Technology
- 간기
- 격월간
- pISSN
- 2005-4246
- 수록기간
- 2008~2016
- 십진분류
- KDC 505 DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.9 No.8
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