Due to the uncertainty of the green product market, the manufacturers assume enormous R&D and manufacturing risks. Under such background, the problem regarding the cooperation between the manufacture and the retailer becomes an important factor influencing the decisions and the profits of the two parties. In allusion to such problem, the revenue sharing contract is proposed in this article to promote the deep cooperation between the manufacturer and the retailer. Firstly, in consideration of such factors as product greenness and risk avoidance, the centralized decision-marking model and the manufacturer predominated Stackelberg game model are established, wherein the supply chain efficiency of the latter model is discovered to be less than that of the former model. Therefore, the revenue sharing contract is proposed to coordinate the green supply chain so as to make the overall profit and efficiency of the supply chain reach the corresponding level of the centralized decision-making model. Finally, the numerical experiment is carried out to verify the effectiveness and the reliability of the proposed revenue sharing contract. The experiment result shows that the revenue contract can well coordinate the cooperative relationship between the manufacturer and the retailer and meanwhile maximally improve the utilities and the profits for the two parties.
목차
Abstract 1. Introduction 2. Basic Model and Research Hypothesis 3. Modeling 3.1. Centralized Decision-Making Model 3.2. Manufacturer Predominated Stackelberg Game Model 3.3. Revenue Sharing Model 4. Numerical Simulation 5. Conclusion Reference
보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
설립연도
2006
분야
공학>컴퓨터학
소개
1. 보안공학에 대한 각종 조사 및 연구
2. 보안공학에 대한 응용기술 연구 및 발표
3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최
4. 보안공학 기술의 상호 협조 및 정보교환
5. 보안공학에 관한 표준화 사업 및 규격의 제정
6. 보안공학에 관한 산학연 협동의 증진
7. 국제적 학술 교류 및 기술 협력
8. 보안공학에 관한 논문지 발간
9. 기타 본 회 목적 달성에 필요한 사업
간행물
간행물명
International Journal of u- and e- Service, Science and Technology
간기
격월간
pISSN
2005-4246
수록기간
2008~2016
십진분류
KDC 505DDC 605
이 권호 내 다른 논문 / International Journal of u- and e- Service, Science and Technology Vol.9 No.8