Earticle

초록

영어

The purposes of this study is to analyze factors such as employees internal marketing, job stress that affect the job satisfaction, and to understand how the various elements composed of each variable affect, the moderating effect of social support on the relationship between internal marketing and job stress. For an analysis of data, questionnaire survey was carried out to hotel service encounter workers. Total 300 sheets were sued for an empirical analysis with SPSS 21.0 and hierarchic moderated regression analysis. The study findings are summarized below. First, the internal marketing had significant negative correlation with job stress except reward factor. Second, moderating effect of social support was also influence between internal marketing and job stress. And the job stress have a significant negative correlation with job satisfaction. Conclusions of this study suggest that influence factors for future study enhancing internal marketing would lead the positive changes in job stress and job satisfaction.

목차

ABSTRACT
 I. 서론
 II. 이론적 배경
  1. 내부마케팅
  2. 직무스트레스
  3. 사회적 지원
  4. 직무만족
 III. 연구설계
  1. 연구모형 및 가설 설정
  2. 변수의 조작적 정의 및 측정변수
 IV. 분석결과
  1. 조사방법 및 인구통계학적 특성
  2. 조사척도의 탐색적 요인분석 및 신뢰도 분석
  3. 주요 변인의 기술통계 및 상관관계분석
  4. 가설검증
 V. 결론
 참고문헌

키워드

저자

• 정혜란 [ Hyeran Jung | 극동대학교 호텔관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338