Earticle

초록

영어

This study analyzed the effects of consumer innovativeness and self-efficacy on different age groups’ acceptance and diffusion of innovative technology. For this purpose, we measured delivery application service users’ innovativeness and self-efficacy, and found each age group’s levels of satisfaction, intent to use again, and intent to recommend. We used this data to analyze the influence that these variables had on their satisfaction with innovative services, and the diffusion of such services. This study found that for people in their 20s and 30s, the interaction effect between consumer innovativeness and self-efficacy was not statistically significant, while for people in their 40s, there was a significant interaction effect. Higher consumer innovativeness was correlated with significantly higher satisfaction, intent to use again, and intent to recommend. Meanwhile, higher self-efficacy was correlated with innovative services’ acceptance and diffusion. Higher perceived self-efficacy for subjects in their 40s was correlated to significantly greater deviation. Additionally, a significant three-way interaction effect occurred between innovativeness, self-efficacy, and age group. An in-depth analysis and further research would be necessary to gain insight on why such deviations occurred.

목차

Abstract
 1. Introduction
 2. Methodology
  2.1. Data Collection and Respondents Characteristics
  2.2. Measured Variables
 3. Theoretical Background
  3.1. Acceptance of Innovative Technology and Consumer Innovativeness
  3.2. Consumer Innovativeness and Perceived Risk
  3.3. Self-Efficacy Regarding Innovative Technology
 4. Results and Discussion
 5. Conclusion
 References

키워드

저자

• Hye-Young Oh [ Assistant Professor of Consumer Information Science, Keimyung University ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Software Engineering and Its Applications

• 간기

  월간

• pISSN

  1738-9984

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605