Earticle

초록

영어

From a design perspective, there are two ways in robot design approach: biologically inspired and functionally designed. It has been proved that the two robot design types could be perceived differently by the cultural background. This study explored the impact of robot design types in Korean and Japanese culture on product evaluation, product usefulness, and purchase intention. We conducted an experiment comparing a group of functionally designed robots having single functions each and a biologically inspired robot having multifarious functions itself. The results showed that Korean participants evaluated the functionally designed robot more positively than the biologically inspired robot on product evaluation and product usefulness whereas the evaluation was more positive toward the biologically inspired robot than the functionally designed robot for Japanese participants. While Korean participants were willing to purchase the functionally designed robot as they perceived it positively and useful than the biologically inspired robot, Japanese participants showed no significant difference on purchase intention by robot design types. These results suggested that robot designers should consider not only the robot design types but also the cultural differences for making better customer acceptance. The implication for the effective robot design approach is discussed according to the cultural differences.

목차

Abstract
 1. Introduction
 2. Related Works
  2.1. Robot Design Approach
  2.2. Cultural Analysis in HRI: South Korea vs. Japan
 3. Study Design
  3.1. Participants
  3.2. Materials
  3.3. Procedure
  3.4. Measures
 4. Results
  4.1. Statistically Analyses
  4.2. Interview
 5. Conclusion
 Acknowledgments
 References

키워드

저자

• Hyewon Lee [ Dept. of Industrial Design, Ewha Womans University ]
• Hyemee Kang [ Dept. of Industrial Design, Ewha Womans University ]
• Min-Gyu Kim [ Manufacturing Robotics R&D Division, Korea Institute of Robot and Convergence 39, Jigok-ro, Nam-gu, Pohang-si, Gyeongsangbuk-do, 37666, Korea ]
• Jaeryoung Lee [ Dept. of Robotic Science and Technology, College of Engineering, Chubu University, 487-8501, Kasugai, Japan ]
• Sonya S. Kwak [ Dept. of Industrial Design, Ewha Womans University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Software Engineering and Its Applications

• 간기

  월간

• pISSN

  1738-9984

• 수록기간

  2008~2016

• 등재여부

  SCOPUS

• 십진분류

  KDC 505 DDC 605