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Impact of Store Atmosphere on Impulse Buying Behaviour : Moderating Effect of Demographic Variables

첫 페이지 보기
  • 발행기관
    보안공학연구지원센터(IJUNESST) 바로가기
  • 간행물
    International Journal of u- and e- Service, Science and Technology 바로가기
  • 통권
    Vol.9 No.7 (2016.07)바로가기
  • 페이지
    pp.43-60
  • 저자
    Umair Akram, Peng Hui, Muhammad Kaleem Khan, Muhammad Hashim, Shahid Rasheed
  • 언어
    영어(ENG)
  • URL
    https://www.earticle.net/Article/A281937

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원문정보

초록

영어
Impulse buying as an unplanned purchasing decision is influenced by several factors. This study explores the relationship between store atmosphere and impulse buying behavior (IBB). It also examines how demographic variables such as age, gender, and education affect the relationship between store atmosphere and IBB. Mall intercept technique was used to collect data from over seven hundred shoppers from eighteen mega stores in Pakistan using self administered questioners. In order to analyze the data and test the Hypothesis, Structure Equation Modeling (SEM) technique was used. The results suggest that store atmosphere has positive relationship and significant influence on IBB. Additionally, it reveals that only one demographic variable i.e. age has substantial influence on IBB while other variables such as gender and education bear insignificant relationship with IBB. Age moderates the relationship between store atmosphere and IBB. This study is a valuable addition in the existing literature and the findings of the study would be helpful in making different selling and retailing decisions. From a managerial perspective, it is recommended that marketers and the retail managers can considerably enrich the IBB through improving the store environments. In contrast to the common studies that research the impact of store atmospheres on IBB, this research mainly takes into account the demographic variables as moderators.

목차

Abstract
 1. Introduction
 2. Store Atmosphere, Impulse Buying and Demographic Variables
  2.1. Store Atmosphere
  2.2. Impulse Buying Behavior
  2.3. Demographic Variables
 4. Age, Gender, and Education as Moderators
 5. Research Methodology
  5.1. Sampling and Data Collection
  5.2. Measures
  5.3. Data Analysis
 6. Results and Discussions
  6.1. Descriptive Statistics
  6.2.1. Correlation Matrix and Descriptive Statistics Between Independent and Dependent Variables
  6.3. Structure Equation Modeling
 7. Main Effects Hypotheses
  7.2. Moderation Effects Hypothesis
 8. Conclusion and Discussions
  8.1. Limitations and Future Directions
 Acknowledgments
 References

키워드

Impulse Buying Behavior Store Atmosphere Demographic Variables Age Gender Education and Retail Stores

저자

  • Umair Akram [ School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China ] Corresponding author
  • Peng Hui [ School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China ]
  • Muhammad Kaleem Khan [ School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China ]
  • Muhammad Hashim [ Faculty of Management Science, National Textile University Faisalabad, Pakistan ]
  • Shahid Rasheed [ School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    보안공학연구지원센터(IJUNESST) [Science & Engineering Research Support Center, Republic of Korea(IJUNESST)]
  • 설립연도
    2006
  • 분야
    공학>컴퓨터학
  • 소개
    1. 보안공학에 대한 각종 조사 및 연구 2. 보안공학에 대한 응용기술 연구 및 발표 3. 보안공학에 관한 각종 학술 발표회 및 전시회 개최 4. 보안공학 기술의 상호 협조 및 정보교환 5. 보안공학에 관한 표준화 사업 및 규격의 제정 6. 보안공학에 관한 산학연 협동의 증진 7. 국제적 학술 교류 및 기술 협력 8. 보안공학에 관한 논문지 발간 9. 기타 본 회 목적 달성에 필요한 사업

간행물

  • 간행물명
    International Journal of u- and e- Service, Science and Technology
  • 간기
    격월간
  • pISSN
    2005-4246
  • 수록기간
    2008~2016
  • 십진분류
    KDC 505 DDC 605

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